W. Lee Morrow
Email and SMS strategy, infrastructure, and compliance support for campaigns and advocacy organizations.
About me
I’m a digital strategist with years of experience running political and advocacy email and SMS programs. I build reliable fundraising systems that turn news, urgency, and storytelling into sustained revenue.If you’re looking for a freelance partner to start up, manage, or improve your email and SMS fundraising programs, let's talk.
Experience
I've built and run email and SMS fundraising programs for campaigns and advocacy organizations, launched new PACs, designed rapid response workflows for news-driven fundraising, and developed internal tools that accelerated email and SMS production and testing.
Services
I offer end-to-end support for email and SMS fundraising programs, from daily execution and optimization to infrastructure and compliance.
Email and SMS strategy & execution
Form creation
Email wrappers & mobile-responsive HTML elements
A/B testing & performance analysis
CRM setup, management, & segmentation
Report building
Website creation & maintenance
FEC filing & compliance support